Project Description

BACKGROUND has been a leading New York Jets fan site since 1999, when it was solely a bulletin board. It then evolved into a magazine and expanded via patchwork each year.

Client: Jets Insider

Year: 2019

Timeframe: 1 year (and ongoing)

Main Service: Website development

Extra Service: SEO



  1. WEBSITE DEV: Rebuild the website magazine and replace the older outdated forum with a new one.
  2. SEO: optimize the site to push the site health as high as possible, and subsequently work on site ranking.


After assessing what the Jets Insider was and wanted to be, we settled on using the WordPress open-source framework, combined with some custom coding, as well as plugins to deliver the functionality requested.

Because the JetsInsider journalists have access to the field on game day, we decided to install and sync Instagram for one of the galleries: when a photojournalist captured a game photo, he could then load it to the site via Instagram in real-time.

The forum was a thrid party app that we synced up to the website.


The website is fully functional, with an editorial photos gallery (via the website dashboard) and a real-time gallery via Instagram. The forum is integrated and fully functional, and the latest activity feeds to the website home page.

The site health is as November 8, 2021 100%

Game day


Review From Our Client

Case Details
  • Client:

    Jets Insider

  • Location:

    East Rutherford, NJ

Bruce and his team listened to what I wanted, assessed the requirements, and put it together. They are very responsive to my needs and understand my vision.


Chris NimbleyPublisher